The Green Brush Part 1: Introduction

The Green Paint Brush with Heather Green

This is the first installment in The Green Brush, a Marketing and Business tips and tricks series by Heather Green. sponsored by Silly Farm Supplies.

Why

I have spent the past six years making youtube videos on face painting to help you to become better painters, but I totally neglected that being the best painter isn’t good enough. It’s like living on McDonald’s, but then working out every day of the week. You have to combine business skills with talent in order to achieve a winning combination…. So I am dedicating one video blog a month to helping you improve your business, grow your business, and answer your questions.

What

What makes me qualified to be in a position to give advice? For those of you that don’t know me… My name is Heather Green and I am the owner of Silly Farm Supplies, the creator of FABAtv, the co-producer of the FABAIC, publisher of the FABA Blog, a business partner for My FAB Events, a mom, a friend, a face & body painter, and the First Lady of Greater St Mark Ame church. I have been painting for 15 years, have grown my companies into something I am very proud of. I spend much of my time researching, reading, and investing in learning how to be a successful entrepreneur. My goal is to condense my findings into useful information and business advice that you can use and make money from. I feel my face painting Youtubes and teaching style have been so well received because I take a lot of concepts from all the classes I have taken and simplify it to make it attainable for all levels of painters. I want to do that in the business sense too.

Who

My business video blogs are meant to help anyone, not just painters, but all entrepreneurs and aspiring entrepreneurs. I know that watching my face can be boring, but hopefully the content will make it all worth it.

When

My goal is to publish video blogs at least once a month. If you like them I will try my hardest to post 2 a month.

So what’s on the agenda for today?

Getting Started

In order to get ourselves in the business frame of mind there are a few things you need to do to get started on the right path.

Start with time management…. There is a direct correlation between time spent/ invested and success. When I bought silly farm almost 9 years ago I told myself I wouldn’t take a paycheck until we were out of the red. I face painted on the weekends and used that money to live. I didn’t mind working 19 hours a day, and I believe that my time spent obsessing, building, growing Silly Farm is the reason we have grown from 2 employees to 27 employees. If you are only spending two hours a week improving your company, investing in yourself as an artist, or your phones aren’t ringing like you would like then it’s time to take a look at how you are spending your time. I wrote the book on No Time. I get up at 5:00 am, go to the gym, get home to get my son ready for school, go to work, go home, feed him, bathe him, and then go back to work. Now my life style isn’t for everyone, but if you don’t make the time, you can’t expect the results.

Start by dedicating one hour a day to yourself and your business. Spend an hour emailing customers, or taking a class on FABAtv, or seeking new leads. If you invest an hour each day it’s easier to increase the time you spend on your business daily without feeling overwhelmed.

Setting Goals

How many times have you said to yourself I just want to loose 10 lbs or 20lbs? How many times have you said tomorrow I am going to eat better and start laying weight? For better or worse, goals are a huge part of the human psyche. Goals are important because they help create vision and focus. Set, type, and print your goals, make them visible at all times so that you don’t loose sight of what you are working towards. When I launched fabatv I printed a paper out that said 1,000 subscribers … Ready set go! Every morning I looked at my goal and within 9 months I reached my goal. I wish I could say the same about these last 8 baby pounds, but I won’t be too critical. If you make a goal to book five new parties a month, or a goal to save 30% of all your take home, then you keep it where your mind continuously views it. Then you will train yourself to keep the pot at the end of the rainbow in mind. Don’t let your goals become out of sight and out of mind.

Invest in Yourself and Your Business

We learn from others and feedback is essential! Please like and share this post if it helped you. Leave a comment below or send me an email if you have any questions! Who knows, maybe your question will be on the next video!

The Green Brush Part 2: Marketing Mindframe

The Green Paint Brush with Heather Green
This is the second installment in The Green Brush series sponsored by Silly Farm Supplies. Marketing and Business tips and tricks by Heather Green. Heather is the CEO and Owner of Silly Farm Supplies, an international supplies shop for face and body art. Heather is also the co-producer for the Face and Body Art International Convention.

In this segment of The Green Brush I will show you how to get into the Marketing Mind frame.

I breakdown the FREE steps to marketing your business and introduce the 4 P’s which I will explain in detail in future segments.

Marketing & Sales GraphMarketing and Sales are not synonymous, they compliment each other,. You don’t have to fear marketing your business. Marketing is relationship building. Marketing is taking the time to get to know how you can best service your clients. I will guide you on how to achieve effective marketing campaigns.

I urge you to choose a soundtrack that gets you motivated; to get in a working mode and pursue new business avenues.

I also explain sources of free marketing including grass roots campaigns and getting yourself organized to be able to effectively follow up leads. I have created a “Follow Up Form” for you to download and use free of charge. My goal with this form is to help you keep better records, so that you can keep in touch with your customers and build better relationships.

[button type=”ambitious_button” url=”http://www.fabablog.com/wp-content/uploads/forms/event-followup-form.xlsx” target=”” ]Download Follow Up Form(Excel Format)[/button]

I am focused on helping you create and build a business you are proud of. I hope you enjoy this segment of The Green Brush and I encourage you to share your ideas, stories and business successes. Please leave me a comment with your ideas or questions and don’t forget to like and share this article with your friends!

5 Tips for Budding Entrepreneurs

By no means do I assert that I am no longer “budding” – I remain deeply entrenched in my fledgling status – but I would like to share with you some words that have stuck with me in this journey. Some pearls of wisdom fall on deaf ears, but some seem to ring loudly just when we need them. These are the ear-piercing bits, the ones that resonated with me and shaped my outlook on business.

“Work hard now, coast later.”0acf4f8b2a5234f6fbb4932589da5245
-Mr. Hikel
This was the mantra of my first boyfriend’s dad, which he gave me a solid lecture on during freshman year of High School. Climb towards your goals with all the tenacity you can muster, and you’ll be able to coast on your successes later. The longer I adhered to this, the more obvious it became that the people who work so fervently towards their aspirations don’t actually intend on ever stopping to “coast”, but the point was that success grows exponentially, and hard working people tend to get swept into wonderful opportunities.

“I could be getting in on the first floor of…Google!”
-Claire Stoddard
I’ve always had a penchant for business, starting around 14 years old. The first business I opened was for a clothing line, and I asked some close friends and family for assistance with seed money. Turns out that banks aren’t keen on giving 14 year olds loans. Claire wrote me a check for $500; I was astonished that one person was willing to fork over that much to my measly operation. The quote above was her response, and it was profound for me to consider. It made me realize that if she had so much faith in me, I should too. I assumed it was impractical to aim high, but who’s to say that you won’t end up at the top of the food chain one day?

“Automate it.”
-Dan Gargano.
Dan is a tech savvy fellow who completely redesigned the way I look at business from both an internal and external perspective.  His main focus was to automate, streamline, and simplify as many aspects of his business as possible. I didn’t realize how much energy I was expending towards menial tasks; now I operate with automated email templates, payment systems, databases, and have more time to devote to core functions. Dan also made killer sales pitches and owned the room when he walked in, which would be especially impressive if you could see how mousy and young he looked. I’ve done my best to assimilate his well-dressed confidence into my own life, and started making a point of surrounding myself with other powerful people who I could learn from by example.

“Realize that Despite Your Worst Fears, You are now a Salesperson”
-Kurt Johnson
This quote was part of a longer, and very insightful article that I highly recommend. I briefly worked retail sales, and it was certainly not my forte. I refused to harass passer-bys, felt awkward during my sales pitch, and not even a commission bonus could convince me to do cold calls. But when you run 97e31e6c8ed196012fb09ba7307d896eyour own business, you’re head of the sales department. And marketing department. And secretary. Embrace it! Find ways to promote yourself that are within your comfort zone, but also make a point of stepping outside the box from time to time. You have to become wonderful at all aspects of business, and you don’t really have much of a choice!

 “A good entrepreneur is a heat seeking missile”
– Josh Kopelman
I read this on a website while researching investors, and it was like that missile hit my brain. BOOM. My days of running a business tentatively were over. With renewed determination, I decided all of my goals were within reach, and that my business was going to succeed because I would give everything to make it happen. On hard days, days when I’m tired or feeling burnt out, I remember this quote and it pulls me through.
“If you do what you love, you’ll never work a day in your life.”
-Kim Demulder
I’ve worked with Kim frequently over the last four years. He’s an incredibly talented artist with a big smile and a bounce in his step. He’s worked for DC Comics and is currently teaching at the Joe Kubert School of Graphic Arts and Cartooning in Dover, NJ. He’s spouted off this saying to students for at least the few years, and it seems to have done well by him. Remember that whatever your current business venture is, that you’re in it because you love it. That’s ultimately the end game here – to do so much of what we love that people start to pay us for it. The money is great, but the art is better.

Keep on keepin’ on, friends!
-Caitlin

Look the Look & Talk the Talk

Heather Green Working

Last year I made a major breakthrough in my career.
For the past seven years I have worked 7 days a week, sometimes clocking in 95 hour work weeks. It was brutal but a necessary evil in trying to create my dream career. Last year I made the best business decision to date, I hired an assistant! What was I doing before I found Andrew? How did I get everything done and still walk a straight line? Hiring Andrew was the first time I felt like a true legitimate CEO. Even though I have been blessed with a growing business and now employ 22 hard working women (and 3 men), it wasn’t until Andrew took his position that I felt like I made it. When I introduce Andrew I feel accomplished because the term assistant makes me sound professional. Bill Gates has an assistant, and Oprah Winfrey has an assistant, I like putting myself in their category. Truth is that an assistant didn’t change a thing about me or my status, besides lightening my workload, but it gave me the confidence to walk the walk and talk the talk. I’m still the same old Heather, with an organized (messy) desk, old Cheerios under my keyboard (from my 2 year old), and piles of unopened mail.

Professional Business Woman
Image: FreeDigitalPhotos.net

If you want to be a professional you need to put yourself in the mind frame of a professional. The first person to believe the hype needs to be YOU! Believe it, think it, make it happen. One way to do that is to invent your own manager/ assistant/ agent. Typically birthday mom’s don’t want to go through an agent to hire a face painter for their birthday, but they will be impressed if Jennie your assistant answers the phone and checks your schedule. You are Jennie, you are not you, when booking an event.

  1. Jennie can say no to a free job or a discount.
  2. Jennie knows how to spell out the services you will be providing during your booking.
  3. Jennie creates the illusion that you are so busy and big, that you need an assistant or agent.

Agents and large booking companies like dealing with other professionals. They sometimes see us artists as flaky and dramatic. They feel a level of comfort when they are working with someone that appears organized and thorough.

One time I got myself in a pickle while I was booking a birthday party. After I went over my spiel about how many kids I can paint etc… The mother asked me if I could do better on the price. I told her that I could not offer a discount on my rate but if she needed someone in her price range I could recommend someone else. The mother was so upset and proceeded to fight with me about lowering my price and how I needed to give her a break because she was a single mother. She kept asking me why I couldn’t lower my prices. If Jennie had answered my phone then there would have been no fighting or debating. Point blank, if you want to book Heather, her rates are $150 for the first hour and $100 each additional.

Email Connection
Image: FreeDigitalPhotos.net

Another way to walk the walk is to answer your phones and emails. I make it a habit to answer all emails and calls within 24 hours. In most cases the early bird gets the worm, and failing to answer emails can cost you big. On average I receive 100-450 emails daily! Not including my YouTube, Faceboo, and other social media. So I start the morning prioritizing emails. I created blanket answers that I can use to respond to catalog request and shipping quotes, and then I work my way through. Waiting on someone to answer your email is like waiting to get asked to the prom by your crush. Business is business and grabbing the business by the horns will usually seal the deal.

No matter your business goals, conducting business as a professional will pave the road to future possibilities. Spend 15 minutes each day setting goals, verbalizing your vision, and speaking affirmations into existence. Everyday that you invest in walking the professional road, you will be one step closer to making things happen.

Don’t forget to share your stories and ideas with us, I’m a firm believer that we stand to learn the most from each other.

Happy painting my friends!
-Heather