During the summer, South Florida turns into a steam box that makes you cringe at the thought of face painting outside. The air is filled with sticky moisture that saturates your paint and turns them into mush. Little can be done to make the paint sweat resistant, because of the nature of water based face paint. There are sealer sprays and barrier sprays that might prolong the face paint durability, but ultimately they will sweat off because the paints are supposed to remove with soap and water. The salt in our sweat also breaks down the paints and the pigments and face paint will run especially when the skin is saturated and you begin to perspire.
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So what do you do when the sun rises on Summer? Do you pack up and take a vacation? Of course not, business must go on! Here are a few hot ideas to get you through summer without losing your shirt.
Glitter Tattoos
Glitter tattoos are popular, sparkly, and great for outdoor events, pool parties, and for all ages. Glitter tattoos are applied with a medical grade adhesive and then coated with Glitter so they don’t run off and are waterproof once they dry. They are easy enough to apply that anyone can do them without taking extra classes or needing to be an artist. They are inexpensive and the mark up is great. The cost to apply a glitter tattoo is less than $1 and you can charge anywhere from $3 to $8 for a glitter tattoo.
Airbrush Tattoos
Airbrush tattoos are super popular and depending on the ink you use, can be waterproof and last for several days. Airbrush tattoos are fast, appealing to all ages, even adults, and are in demand. Airbrush equipment can be expensive to invest in, but if you already have a system, then break it out and start the campaign now. It’s an easy sell especially when you tell clients its waterproof.
Hair Feathers, Crazy hair, and Hair braiding
I had the pleasure of working with another Silly Farm staff member at an event. She was doing hair braiding and funky hair and her line was around the corner. Hair braiding is back in style and because it’s not as common as face painting, it’s a fun seller. You can market is as a unique special treat for your guests and chances are you will be the only ones offering it. Hair feathers are super popular with teens and inexpensive to add to your services. Booking glam parties and offering hair and funky fantasy face art is a way to reach the 10 year olds that might have out grown face painting but still want a unique party. For cool ideas on hair braiding search “braids†on Pinterest and you will find hundreds of amazing braids and ideas.
Airbrush Face Painting
How is this different from airbrush tattoos? Airbrush tattoos are typically applied using alcohol based inks and are waterproof once set. We do not recommend using alcohol based ink for face painting because they require baby oil or alcohol to be removed from the skin. We carry new hybrid formulas of airbrush face paint that is great for the summer because it withstands the heat and sweat, and removes with soap and water. If you are going to offer airbrush face painting, you don’t want to set it up in the same system as your tattoos because you don’t want to confuse the paints. The benefits of offering airbrush face paint is that you can charge more since its a specialty service and the paint will last a lot longer than typical face paint. The hybrid formulas are safe for the skin and once they are dry, can last all day. You can check out Show Offs Body Art website for a gallery of her airbrush face paintings.
Summer Camp Hook Up
A good way to keep your books steady during the summer is by connecting with summer camps, especially art and performing arts summer camps. They are everywhere! If you do a simple google search, you can find the director or organizers email and send them your contact information. You can offer services for plays, teaching art classes (by the way, Silly Farm offers an instructor incentive program if you start teaching!), or just for fun. Summer camps are always looking for the next “it†thing to advertise to campers. Become the “it†company by planning now before you are knee deep in hot summer water.
Planning is the key element to successful execution. Don’t wait for the phone to ring, give people a reason to call you. Summer is around the corner, don’t delay and start your summer promotions now!
Happy Painting and get to work!
