A marketing term we used to use in my marketing 101 class was product extension. Product extension is a tactic used to rejuvenate a product image or find new ways to sell products. Arm and Hammer is the king of product extension. You can use Arm and Hammer to clean your floors, make your own detergent, keep the odor from building in your fridge and the list goes on!
The newest front runner of the product extension game is duct tape. The marketing geniuses at the Duck Duct tape company have revamped their line and introduced colorful duct tape. I think they created it with us artists in mind. The duct tape craze is sweeping the world. There are blogs and over 10,000 pins on pintrest about duct tape DIY crafts.
The new duct tape colors are awesome for creating and dressing up all things face and body art. Below is a kit embellished with colorful duct tape. The kit started off as a wooden box, but my talented artist friend and mentor Donna Hollinshead decided painting it would take too long so she got crafty and duct-tapified her kit. The results were amazing and waterproof!
Adding duct tape to your face painting supplies will not only keep others from taking them (because you will know which are yours) but they also add style, a funky flair, and can be a fast and affordable way to make your stuff unique.
As I was browsing on Pintrest I also found an awesome duct tape display idea. If you are just getting started or need an affordable way to create a display board then this is such a cool way. Take a box of Ziploc bags and your favorite duct tape and lay them flat and start taping the front together and make sure to leave the back open.
You can slip in and out the pictures you want to use and you will also have a fast, easy, lightweight display board for under $12!
Product extension isn’t exclusive to just household products. Start thinking about yourself and your business and how you can capitalize from product extension. You offer face painting services and you know a lot of cheerleaders, cheerleaders love to perform and love glitter eyes. You can do that! Extend yourself into new arenas and watch yourself grow to new levels.
Happy Painting! -Silly Heather
