A marketing term we used to use in my marketing 101 class was product extension. Product extension is a tactic used to rejuvenate a product image or find new ways to sell products. Arm and Hammer is the king of product extension. You can use Arm and Hammer to clean your floors, make your own detergent, keep the odor from building in your fridge and the list goes on! The newest front runner of the product extension game is duct tape. The marketing geniuses at the Duck Duct tape company have revamped their line and introduced colorful duct tape. I think they created it with us artists in mind. The duct tape craze is sweeping the world. There are blogs and over 10,000 pins on pintrest about duct tape DIY crafts.
The new duct tape colors are awesome for creating and dressing up all things face and body art. Below is a kit embellished with colorful duct tape. The kit started off as a wooden box, but my talented artist friend and mentor Donna Hollinshead decided painting it would take too long so she got crafty and duct-tapified her kit. The results were amazing and waterproof!
Adding duct tape to your face painting supplies will not only keep others from taking them (because you will know which are yours) but they also add style, a funky flair, and can be a fast and affordable way to make your stuff unique.
As I was browsing on Pintrest I also found an awesome duct tape display idea. If you are just getting started or need an affordable way to create a display board then this is such a cool way. Take a box of Ziploc bags and your favorite duct tape and lay them flat and start taping the front together and make sure to leave the back open.
You can slip in and out the pictures you want to use and you will also have a fast, easy, lightweight display board for under $12!
Product extension isnâ€™t exclusive to just household products. Start thinking about yourself and your business and how you can capitalize from product extension. You offer face painting services and you know a lot of cheerleaders, cheerleaders love to perform and love glitter eyes. You can do that! Extend yourself into new arenas and watch yourself grow to new levels.
Every time I am teaching I get asked, “Do you bring a display board with you?”. When I first started painting I made a beautiful board with color pictures. I had laminated each picture and created a masterpiece board! About 5 parties in, I lost my board. I am a forgetful person and sadly I loose a lot. After that I was too distressed to make another. So I started offering children their choices and let them be surprised. Part of me didn’t like the board because then I got bored. I felt restricted to only painting what the customers saw and I never got to try new designs. At the same time it helped me plan my time better because I knew how long each design took to execute. So I started thinking to board or not to board?
If you are just getting started or enjoy carrying a display board I wanted to share with you a cool, inexpensive way to create a versatile board. I found this Pocket Chart at one of my favorite stores.
It’s lightweight , colorful and the pockets are great for displaying my work. The best part about this board is that you can change out the pictures depending on the event. And this way it keeps us from getting bored. So if you are doing a princess party, then you can display only girls images, if you are doing a animal themed party you can display just animals and so on….I display my company info and the tag line on the middle square so it’s easy to find my card and see my info. The middle piece says Face Art by Hunny B or Silly Heather my number and Yes! I’d love to paint at your next event. take my card and I look forward to seeing you soon! This board is a great alternative to vinyl printed signs, because they can be very limiting. Once they are printed they can not be changed out. So you either have to buy several banners or just stick to your board.
I also like to remind the customers that each design can be changed and kids can choose their favorite colors. So under each image I write… Pick your favorite colors and let me create a work of art!
Remember, looking like a professional doesn’t have to cost you a million dollars. Good pictures, a great attitude, and professional service will pave the road to financial success.
Happy painting! -Silly Heather
FREE Bonus Downloads
Download these three, full-page and full-color designs to use in your face painting display board, courtesy of Silly Farm Supplies.
To Download these images please copy paste the following links in your browser, right-click on image and select ‘save-as’.
Image 1: http://www.fabablog.com/wp-content/uploads/2012/02/displayboard-design1.jpg
Image 2: http://www.fabablog.com/wp-content/uploads/2012/02/displayboard-design2.jpg
Image 3: http://www.fabablog.com/wp-content/uploads/2012/02/displayboard-design3.jpg