Indie Craft Fairs – The Good, Bad, and Ugly

First of all – what in the heck is Indie? This is the explanation provided by answers.com

  • One, such as a studio or producer, that is unaffiliated with a larger or more commercial organization.
  • An artistic work produced by an independent company or group: “[His film] showed that indies could . . . take in millions at the box office” (Liesl Schillinger).

Usually organizers are crafters themselves. Most of the Indie Craft Fairs I have been involved with are people that create new items out of recycled materials, or are very retro in nature. Several websites, such as IndieCraftShows, or a quick Google search will find you times and places these craft fairs are held.

Pam at Indie Craft FairI got involved with my first Indie Craft fair about 2 years ago. I signed up to do henna at their event. You usually have to buy a booth, which can run from $35-$55 depending on the place. I would not spend much over that for a single event. You want to be able to recover your money you have laid out for the event. I have been promoted for each event which helps build my business connections. Most of my clients are return customers and you also get asked to participate in other events, some larger then the fair you are currently working.

The Good

Usually these people are so much fun to be around and the creativity is amazing. You will make such wonderful connections in your area which can lead to more jobs for your business. Usually you will be the only henna provider for the event. Face painting is not really used at these events unless it is a Halloween show, but if you provide both services, they might ask you to provide both.[clear]

Henna Design Henna on Hand

The Bad

Most of the time these can be outdoor events, which in some areas can be more than a problem. My one fair I always do seems to schedule a huge rain storm with each event. The producer finally found a venue which is indoors. The other bad thing about these types of fairs is that most people are selling wares and you will be selling a service. Henna is more popular in some area than in others. I start my prices at $10.00 per design. A lot of the items sold at Indie Craft Fairs are fairly inexpensive, usually under $10. So your clientele might want to save their pennies to purchase many items, but don’t be discouraged, it can turn out to be a great event for you also.

The Ugly

You buy a booth and you make nothing. This can happen too. If the producer of the show does not promote to the Indie crowd, your show will probably be a bust.

I encourage all of you to check out your Indie Craft market in your area and talk with the producers to get a feel for the need and demand for henna services.

-Pam

Looking for Henna products? Silly Farm Supplies carries several Mehndi/Henna kits and supplies.
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