by Silly Heather
Every city, town, region has their “season”. For those of us close to the Equator, once the sun starts beaming and the humidity rises our season gets sketchy. But no matter where you are Patriotic Holidays are always a big day for us. Here in the US, 4th of July is a BILLION dollar holiday. Between events, fireworks, BBQ and traveling its a great time to maximize bookings.
I put together this blog to inspire you to paint, play, and make those profits!
Something NEW to Offer your clients:
Over Memorial Day weekend I was hired poolside to do face painting. It was so hot, humid and sticky. Everything was melting including my eye brows luckily for me I had Glitter tattoos in my trunk so I whipped them out and saved the day. While Glitter tattoos are NOT new they are something you can offer with a Patriotic flair. We put together a 4th of July Glitter tattoo kit that includes red, white and blue everything.
If you haven’t filled your 4th weekend yet, take a picture of a glitter tattoo and email your past clients with the headline
Sparkle and Shine this 4th of July
Sometimes our customers need help knowing what they want because they dont even know it yet.
Many of them have never heard of a Glitter tattoo, many of them have no time to think about “what else” they can ask for besides face painting. So be proactive and plant the seed.
Another popular idea for 4th of July pride is Airbrush Tattoos. If you are working large public events, face painting takes time. Airbrush tattoos move the line and with Patriotic stencils you can match the theme with ease.
One of my favorite sales quotes by @SalesGravy is You don’t answer a phone that does not ring, if you don’t offer those services you wont sell them. And that could mean the difference between a booked calendar and open days.
When we launched the Arty Cakes they really did revolutionize the industry. They changed the way we paint because you can add 4-6 colors on the skin with one swipe of your brush or sponge. If you are going to face paint for the 4th I recommend a 4th of July or Patriotic arty cake to make whipping out those designs fast and easy. And here are a bunch of inspiration to motivate you to practice
If you are feeling fancy here’s some BUMPED up designs that will rock your menu board!
Look the Part!
When I studied finance and worked in a corporate office I invested in business attire, business casual and lots of pantyhose. The same rules should apply if you are a face painter or entertainer. Invest in a set up and wardrobe to meet your busy times of the year, Halloween, 4th of July, Christmas and celebrations.
I love my Glitter Aprons, Berets, and when its not deathly hot I love my sequin vests. Clients LOVE when you enhance their event and a good looking outfit will do that for you.
Plant Seeds to have your calendar in full bloom!
Busy events are the BEST way to pass out the most business cards and gain most exposure. If you are working a busy event you are reaching more of your core audience and target market. Its the perfect time to add a nice sign to your table like this
My father sent me this picture text one morning
and it couldn’t be more true. Its not enough to do the least and expect the most. If you want to see great results you have to put in great work. Great work means more than just being a great painter. When someone hired you they want to feel like they got their monies worth with a little extra effort you can exceed their expectations and create ways to fill your calendar for the 2nd half of the year!
If you need more visual motivation here’s some links for classes and tutorials
I hope this blog kicks you into gear and gives you a little motivation
have a great weekend friends