The Belly Art Project- Painting with a Purpose

By Heather Green


In 2017 Silly Farm turns 14 years old under my ownership . When I took over Silly Farm belly art, body art and full face art were just making a debut. I started off my face painting journey attending clown conventions and body art was no where to be found. Over the last decade body art has become more mainstream. When it was once viewed as borderline racy, we are now adorning bodies and bellies to bring art to life.


During my first pregnancy I was going through a rough patch. My husband was transferred to another state, I was sick from morning until night, and overwhelmed at the thought of being a mom. Once our face painting community found out I was pregnant the requests to paint me started rolling in. During that pregnancy I got painted over 15 times. Every time I got painted, I was able to forget my troubles and enjoy the moment. The brush against my belly would excite my bun in the oven and he would always do flips for us. Its no wonder he loves art now :)

I loved the belly art experience so much that I hired one of the best Belly Artists I know Heather Aguilera to paint my best friend. Being that she had no connection to our world, she was skeptical at first. But once she finished the painting and pictures she was so happy and grateful for the experience. Now I try to gift a belly art any time someone I love is expecting.


A year ago I found out about  The Belly Art Project. The Belly Art Project is a celebration of motherhood through Art. Sara Blakely creator, and CEO of Spanx turned her love for Belly Painting into a passion project. For 7 years she has been working with artists and shooting some of the most amazing belly art (many on celebrities like Kate Winslet, Stacy Keebler and lots more). tbapheroimages45-1476136303 tbapcover-1476136574

She turned the photos into one of the most phenomenal books I have ever seen. Every page is filled with love, celebrating bellies with art, and charity. One of the best parts about The Belly Art project is that 100% of the proceeds of the book sales go to Mothers Helping Mothers and Every Mother Counts charities dedicated to helping pregnant women in need. The idea of creating a belly painting book came to be because Sara enjoyed painting on her own belly while pregnant. She would entertain herself and lift her spirits by using her bump to be creative. Sara enlisted the help of her friends and super talented artists Julie Hasset, Michael Mejia and Rio Sarah to transform belly bumps into sentimental portraits. 14642410_10154387873331609_3312274320345682698_n 14572842_1164156706955125_8688363428547264361_n


After completing the book, Sara didn’t want to just stop with the book. She wanted to offer them the same experiences that brought her so much joy. And that’s how Silly Farm teamed up with The Belly Art Project. We worked together to create a Belly Painting Kit89acadb0a634cdd4da106ca41b7952eec28f9f562527d1295cpimgpsh_fullsize_distr designed with love. The kit offers everyone an opportunity to get creative, have fun, share the love of art, and adorn a belly. The Belly Art kit includes everything you need to turn a baby shower into an art gallery, transform an afternoon into a baby celebration, and a kit you can keep and use even after the baby is born .


Once the book and kit was ready to be launched I volunteered to help promote the Belly Art Project. I extended the offer to paint 100 bellies on the Today show during her book launch to show the world the happiness a painted belly can evoke. On October 11 Sara Blakely premiered the Book and Kit on several media outlets.

14716233_10210906936136595_3729112079101953647_n img_350714632992_10157585614015188_3619280331615595391_n14633327_10210339390983167_7080301956751915555_o

My team and I supported her on the Today Show and painted 24 bellies live in the middle of Rockefeller Plaza. Each mommy was so thrilled and smiling despite the cold weather and getting up at 5 am. The Belly Art Project shined a spotlight on the face and body art industry and helped show the world Belly Art is not just for hipsters, but the new Maternity must do. After witnessing the joy a painted belly can create, its hard to imagine doing a maternity shoot without some color. <3

14639648_10154565885359383_3316371871940997668_n 14657471_10154183681039585_7996239916010956393_n 14720330_10209414695018339_7037273647613557947_n

If you are looking for the perfect baby shower gift, a fun activity to include the new big brother or sister, or a creative outlet to help you feel less like a stuffed pumpkin and more like a Picasso check out the Belly Art Project book and kit.

Not only will you be spreading the gift of color, you will be supporting a great cause. To read more about Mothers Helping Mothers and Every Mother Counts visit this link.

While the Art of painting bellies is not a new trend, the Belly Art Project book is shining a spotlight on this beautiful art form. And letting the world know that Belly Art is a beautiful way to commemorate and celebrate motherhood.

Im putting together a directory site of belly painters across the world. If you would like to be included in the directory please email me at  your information along with 2 pictures so I can add you.

If you have Belly Art that you would like to share or for us to add to our Pinterest and social media please send it our way. Most people think you have to be rich in order to give back or do charity, by spreading the word about #TheBellyArtProject you are raising awareness. (Please send pics to

You can purchase the book and the kit on and by doing so you are helping Mothers in Need and sharing the gift of color and creativity with the world!


tbapcover-1476136574 89acadb0a634cdd4da106ca41b7952eec28f9f562527d1295cpimgpsh_fullsize_distr

I also want to send a HUGE thank you to my paint community for volunteering to paint for the  launch of the Belly Art Project.

When I presented them my vision they were 1000% supportive and patient. Together we showed the world that art is everything!

Thank you to :

Michelle James

Melissa Munn

Onalee Rivera

Kellie Burress

Antoinette Marchfelder

Dee Works Spencer

Janice Harrison

Anne Choudhry

Drea Jacome

Margie Ryan

Cheryl Painter

Maria Medina

Daniella Cordoba

Vanessa Rega

Jonelle Esteves

Elissa Griffith

Lenore Koppelman

Xiomara Babilonia

Donetta Riley

Margie Nugent

Perla Chang

Laura Hoyos


Happy painting!





Leave a Reply